Why Does Video Dominate Social Feeds?

Ever scrolled down on Facebook and noticed how most of the posts are videos?

Facebook generates more than 8 billion video views daily. The trend grows yearly, proving that videos are on the rise in terms of popularity. Mark Zuckerberg said that within the next half decade, most of the social feed within Facebook will be videos.

Why is this? How can you use this to your advantage?

If your business is on the lookout for additional ways to attract more people, you need to consider video marketing as a part of your strategies. Whether it’s on Facebook, Instagram, or other social media channels, it’s important to understand why videos dominate these platforms.

Let’s discuss why videos dominate your social feeds.

Facebook Videos are Versatile

This social media platform is one of the most effective means of reaching your audience through videos. It continues to implement new strategies to encourage everyone to share their stories using this method. They’re doing it to compete against Snapchat to get the top video views.

Facebook’s strategy is to increase the number of people sharing their stories on the platform instead of other third-party content. Scrolling through Facebook’s social feeds shows more videos compared usual article links. Simple article links won’t cut it anymore, so if you want your business to grow, you need to make interactive videos and have a sound video marketing strategy.

Facebook Videos Can Compete with Television

The recent changes to Facebook videos make it a more viable for small businesses, brands, and companies to capture their audience’s attention. They have new video ad products that help with sales and direct responses. Coupled with the fact that Facebook is one of the greatest data companies for marketers, spending money on video content is a small price to pay.

With Facebook’s domination in the social media scene, people who uploaded their video in YouTube do it in Facebook as well. If you don’t want to lose relevancy, get your video up on Facebook. The platform’s algorithm places great weight on videos, so it’s more likely to appear in your social feed.

Instagram Videos are Business-Friendly

Recent updates on Instagram changed the way people advertise on the platform. More than 65% of ad impressions were from video content. The statistic becomes more impressive considering the fact that five months ago it was at 9%.

The rate of increase is at 622%, which makes you wonder the reason behind it. It’s simple since video ads have a higher engagement rate compared to traditional static ads.

With the Instagram Stories feature added to the platform, videos dominate social feeds more. If you’re using Snapchat, you can use this feature in the same manner. The difference is that Instagram has way more users, making it a more viable video marketing strategy.

Twitter Videos are More Direct, Social, and Real

The way Twitter supports their videos is the true meaning of social videos. The best way for you to use the platform’s video capabilities is to engage and connect with your customers. It became a listening platform as it grew in size.

Twitter social feeds have people replying to tweets using videos through the camera options. A great video marketing strategy is to be personal in responding to your audience’s tweets. If you’re confident to speak up and respond personally with a video, more people will see your brand as trustworthy.

Using video responses to tweets can set the tone. Most people get mixed signals when it comes to text responses. That isn’t a problem when you use videos since you’re sending the message across loud and clear.

Snapchat Video is All about Grabbing Attention

This social media platform is popular among younger people, with 60% of 13 to 24-year-old smartphone users using it in the United States alone. It’s not as big as Facebook, but they still get around 2 billion video views daily.

While its recent update no longer requires you to have your finger on the screen when watching videos, Snapchat can still get your undivided attention. It’s one of the few platforms that allow you to draw creative on top of the video. This feature led to the rise of Snapchat celebrities that dominated social feeds even outside the platform.

Snapchat’s most important feature is the expiring videos. The urgency you put into these videos can become a huge factor to ensure that everyone views it. You can use these to post video promos and give exclusive freebies to lucky people who see it.

“Snackable” Videos Get Shared More

Most millennials like sharing short, one-minute videos. If you want videos that get shared more in social feeds, make it informative but short. Facebook is the best platform to do this instead of YouTube since the latter’s algorithm places more value on longer videos.

Snackable videos dominate the social feeds because it’s long enough to maintain viewers’ attention. It’s short enough so people can watch more. This helps you get a good amount of engagement while keeping costs down.

If you’re using this type of video to promote your business, here are some ideas:

  • Instructional Videos
  • Product Endorsements
  • Major Event Recaps
  • Behind the Scenes Content

Amateur content is what most users find more engaging in social media platforms. You can use this to show the world how endearing you are.

Most people don’t expect snackable content to have a high production value. Use this to your advantage.

Get Your Videos in Social Feeds Today!

With video marketing becoming stronger each passing year, it’s hard not to pass up on the opportunities it presents. A lot of people watch videos on social media sites, and top platforms predict that their content will have more videos in the future.

The bottom line is that video content is the king of social feeds. It’s still evolving at a rapid pace, with Facebook showing the greatest signs of improvement throughout the years. If you’re a business who wants to get more customer engagement, don’t get left behind.

Do you want to have a great video for a flat rate? We worked with a lot of marketers in creating videos. Contact our team of San Diego video marketing professionals today to learn more and make us a part of your video marketing strategy!

Leave a Reply

Your email address will not be published. Required fields are marked *