One Video Does NOT Make a Video Strategy: Why Consistency is Important

Consistency With Video Marketing

Are you looking for a new way to market your business? If traditional marketing techniques like radio ads and billboards just aren’t cutting it anymore, you’ll want to change your marketing strategy fast.

Video marketing is becoming more and more important for businesses in order to stay relevant in today’s world. You may have given this a shot and made one or two videos in the past, but became disappointed with the outcome.

One or two videos doesn’t equate to a successful video strategy. To reap all the benefits, you’ll have to post online videos regularly.

You Can Share More

Do you have a lot of good products and services? Product videos give you a chance to highlight each product individually, and to showcase what your company has to offer.

While this can help promote any product, it’s especially helpful for that one product you may have that just isn’t selling as well as it should. A San Diego video marketing company can create videos for you that offer an easy way for potential customers to learn the ins and outs of your products and services, without having to read an entire article about it.

However, that’s not the only thing videos are good for. A consistent video marketing strategy will allow you to advertise any upcoming sales, promotions, or events to ensure they’re a huge success.

You’ll Be Shared More

People love videos. They’re short, sweet, and to the point. They’re easy to digest and watch at a leisurely pace.

This makes videos the content of choice to be shared on social media. The more high-quality videos you make, the more opportunities you’ll have to be shared.

It is an easy way to spread your influence without having to do any additional work. Once the video is out there, your consumers will be doing all the work for you, by clicking that convenient “share” button on their Facebook page.

You Can Showcase Your Business’s Personality

You’ve probably heard how important brand loyalty is to your company. It’s a huge part of getting repeat customers and growing a stable customer base. Once a customer is happy with your company, and knows they can trust you, they’ll keep coming back for more.

There’s a lot that goes into building brand loyalty, including having good customer service and being reliable, but there’s another aspect that you may not have thought of, your business’ personality. People will connect with your brand much easier if they feel it has a likable personality.

There are a multitude of way to convey this through social media and advertisements, like using memes and puns for example, but it can be a lot easier to showcase your brand’s personality through regular online videos created by an experienced San Diego video marketing company.

As people being to watch more and more videos, they’ll get a better sense of who you are and feel more connected, leading to stronger brand loyalty.

You Can Stay on the Radar

Of course, brand loyalty is important, but before you can gain loyalty, you need to have brand awareness.

As technology increases, the way people find information changes. That’s why being active online, and on social media, is so important in today’s marketing scheme. If you don’t keep up with these changes, your business will be more likely to fall through the cracks and be forgotten about.

Posting videos on your website and social media accounts allow you to stay on the radar. People will be more likely to see your content and learn (or remember) your name.

You Can Stay Trending

Take a second to think about your target customer. Are they young, technology-focused, or someone who follows the latest trends? You’ll want your business to mirror some of these same traits.

Keeping up with the latest marketing trends by posting relevant videos is one way to show your customers you’re modern. Do you think you’d reach and connect with these customers by only creating billboards and TV ads? Your target audience would be less likely to see them, and the ones who do may think your company is more traditional and safer rather than ground-breaking or trendy.

There’s another huge benefit to staying trendy. Technology has evolved so much over the past decade and so has the way we advertise. You’ll want San Diego video marketing company creating your videos to get used to staying on top of the latest trends, so it can continue to grow and meet the needs of a new generation.

You Can Build Suspense

Do you have a new product in the works? If you have strong brand loyalty, chances are there will be a bunch of people excited about your new product.

Don’t just release it without any hype, though. Think about how movies advertise. They come up with trailers to get people excited, so they’ll go out to the theater on opening night.

You can do the same thing with your products and services. Having a professional videographer producing consistent video content gives you the chance to come up with several teaser videos to get your customers excited.

You may choose to release a quick teaser with the product name and release date, then release a few more new revealing details about it. By the time the release date hits, you may have a whole group of people who are anxiously waiting to purchase it.

Why Consistency is Key in a Video Marketing Strategy

If you’ve only posted a handful of sporadic online videos, you may not be getting the results you were hoping for. However, like any other marketing technique, consistency is key when it comes to creating a video strategy.

For more information on how to create an effective video marketing strategy, check out our blog or get in touch with our San Diego video production agency today.

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