“Call today!” “Act quickly before this offer expires!” These calls to action are perfectly fine. They’re also as tired as parents of newborn triplets.
Marketing and sales have evolved so much in the 21st Century they’re practically unrecognizable from their Madison Avenue roots. Yet many sales professionals and techniques haven’t kept up with that evolution.
A call-to-action (CTA) is one of the most important parts of your sales and marketing content. 90% of potential customers who read your headlines will also read your CTAs.
You wouldn’t settle for with a generic headline. Why would you settle for a generic CTA?
Check out these tips to help improves your CTAs for San Diego video marketing.
Identify Your Business Goals
First of all, there’s no such thing as a boilerplate marketing strategy. That’s because every company has a different goal they’re working towards. Before you even begin making your video, you should consider what goal you’re hoping to achieve. This will not only influence the video ending, but also its content.
For instance, if you’re looking to build brand awareness, your call to action might be “Share this video on Facebook and Twitter if you want to help save the rainforest,”.
Our second tip is also true of all effective marketing, but it’s particularly important for video marketing in San Diego. Delivering a clear, focused CTA in your marketing messages is the only way to make sure your audience will do what you want them to do.
In print marketing, readers can still see multiple links or CTAs on a page. While it may diminish each one’s effectiveness, you’ll still likely get some click-throughs on each one.
Video marketing doesn’t have that luxury, however. Your viewers will remember the last thing they see or hear. So, make sure your CTA matches your marketing goals.
One of the greatest things about digital marketing, as a whole, is the ability to easily research your competition. Whereas a lot of multi-million dollar marketing campaigns used to happen behind closed doors, a lot of today’s marketing happens in real-time, unfolding before your eyes.
It’s easier to find examples of high-quality marketing via search engines and countless websites dedicated to the craft. HubSpot put together a list of 31 excellent CTAs that will help give you an idea of today’s most effective San Diego video marketing strategies.
Create Urgency with your San Diego Video Marketing
One of the drawbacks of digital marketing services is that they’re always there. When a business is open 24/7, 365 days a year, your customers can sometimes drag their feet, thinking that they can always make a decision later. This is part of the reason why they’re spending longer in the buyer’s cycle than ever before.
Some sense of scarcity will help speed up your customer’s decision-making process. Think of the popularity of limited edition products as an example. “Sign up in the next 12 hours to receive a 50% discount,” is an example of a classic CTA to create a sense of urgency.
You can also hint at your customers achieving a goal in a certain amount of time to create that same feeling of excitement. “Lose 10 pounds in 30 days or your money back!” offers to solve a particular user’s problem in a set amount of time, solving two marketing dilemmas simultaneously.
Ask A Question
Here’s a tactic borrowed from social media marketing. In fact, it works well in tandem with social media marketing campaigns.
Simply ask your audience a simple question and ask them to respond via social media. You could ask them to respond to a particular hashtag or just ask them to leave a comment. Either way, their followers will see a mention of your brand name, increasing your brand awareness and recognition.
You don’t have to wait until the final few seconds of your video to reveal your CTA. There are numerous ways you can integrate the best calls to action throughout your video.
The easiest is to have your CTA somewhere on the screen throughout your video. A hashtag campaign at the bottom of the screen is an easy way to pull this off.
You don’t have to say your CTA only once, either. You can repeat it throughout your video marketing. Just try and be creative with how you phrase it, however, to avoid seeming salesy and deterring potential new customers.
Incorporate Social Proof
Audiences are inherently skeptical of official sales and marketing messages. That’s one of the biggest reasons for the rise of influencer marketing in the past few years. Customers are exponentially more likely to trust their peers than sales teams with a vested interest in turning a profit.
If you’re working with influencers, reach out to a few of them and see if they would be interested in being featured in your video marketing campaign. Testimonials are always great, whether it’s for a product, service, or physical location, such as “Video Marketing in San Diego”.
If you’re not working with influencers, you might reach out to some of your satisfied customers. Even a single sentence from a positive review can be the last thing needed to lure your customers into making a decision and becoming a lifelong, loyal customer.
Video marketing isn’t going anywhere. Each year, consumers are watching more video on every single platform, from YouTube to Facebook and even Instagram. Get ahead of the curve now and start mastering the most click-worthy CTAs for your video.
Add Magic to Your CTAs with San Diego Video Marketing
Let us bring that “Wow Factor” your video content! We’ve worked with a wide swath of different industries, from business coaches to multichannel marketers. Check out our range of available plans today!