Do you think that silly cat videos or 2-minute recipe tutorials are just for fun, passing time? Think again! Facebook recently released that viewers spend 100 million hours of video each day!
If that’s not enough incentive for you to incorporate this exciting marketing into your business campaign, we don’t know what is.
It’s never been a better time to harness the power of visual multimedia. Fortunately, it can be as simple as it is impactful.
Let’s get into what you need to know.
Video Seriously Boost Sales and Conversions
There’s no doubt around it: videos can add some serious money to your marketing campaign. In fact, simply adding a product video on your landing page can exponentially boost your earnings.
The reasoning is simple: people like videos! They’re engaging, easy to view, and compelling. After all, if a picture tells a thousand words, we believe a video probably tells a million.
No matter what kind of business you have, visual and audio media will likely only enhance your marketing efforts.
For this reason, this form of marketing is one of the best “bangs for your buck” you can get in the industry. For the price you pay, you can create quite a lasting punch on your customers.
Videos, after all, tend to be a lot more memorable than a normal blog post, right?
Google Will Love You
Are you looking to increase your search engine results? Who isn’t? Studies show that the first page of Google garners 92% of all search engine results.
To be honest, until your #1, you’re simply not ranked highly enough. If you’re not on the first or second page, you may not stand much of a chance compared to your competition.
However, research shows that you can improve your Google ranking dramatically (like upwards of 54x more than those who don’t have videos).
Google now owns Youtube, so there is a lucrative increase in how videos impact search engine rankings.
Don’t forget that Youtube is the second largest search engine in the world. Many consumers are turning to this video platform to search “how-to” tutorials on every concept ranging from makeup to gym workouts to academic topics.
Enhanced Mobile Experience
Think about how often you use your smartphone to view social media, browse online, or even make purchases.
With more and more consumers turning towards mobile means of entertainment, video continues to dominate as one of the top marketing trends.
We like to watch content on the go, and mobile screens are one of the easiest ways to access such streaming.
Furthermore, by optimizing your mobile approach, you’ll be able to gain a competitive advantage in your industry. That’s because people are more likely to spend time engaging with your content.
When that happens, people stay longer on your site, which makes consumers more likely to trust you.
You’ll Create a Stronger Brand Identity
Audio and visual stimulation help solidify your brand. Moreover, it allows consumers to know you on a humanistic level.
With more people wanting to know the “face behind the brand,” this objective cannot be emphasized enough.
People don’t just want to buy a product or service. They want to buy a set of values or ideals. They want to know the message and mission of the company.
For those reasons, strong brand recognition is important. It helps generate new customers and retain current, loyal ones as well.
You’ll Enhance Email Clicks
We all know the hard truth. Nobody likes spam. And, even if you have the greatest product or service in the world, nobody wants it cluttering up their email inbox.
With that said, even just using the word, “video,” in the email subject line can increase open rates upwards to 5-15%. If you put the splash screen in the actual body of the email, you will also increase the clicking through.
Again, people are intrigued by dynamic content. They want to see clever designs and animation. Another spammy email redirecting them to a website? They’ll probably just click delete.
You Outline What Words Cannot
Thinking about launching a new product or service? Interested in showing your consumers how a certain product works?
Videos are one of the best ways to do it. If you’re trying to discuss a difficult concept, animation and live dialogue can bring life to your issues.
It’s a great way to blend knowledge with entertainment. You can harness the power of sharing an intriguing video. While great blogs may be able to do that, there’s nothing like the evoking that comes from live dialogue or pictures.
You Can Track Data and Consumption Patterns
With this mode of advertising, you can easily collect useful data about what your customers are (or aren’t watching).
Typically, you will be able to see the popular parts of your videos (the ones that people watched over and over again) or the ones that people skipped.
If you’re using a platform that’s interconnected with your marketing strategy, you can also examine what this info tells you about individual buyers.
This information allows you to create more targeted advertising for your intended audience.
Nowadays, it’s more important than ever to create “shareable” content. That means you want people interacting, commenting, and sharing your videos.
We see this on all the major platforms: Youtube, Instagram, Snapchat, and Youtube.
The more shares you’re able to generate, the more ROI you’re likely to receive. And that’s a win-win for everyone.
Ready For Video To Help Your Business?
Ready to take your marketing efforts to the next level? Our team of San Diego video marketing experts creates unlimited videos for a flat rate, and pride ourselves on creating epic ads and establishing brand authority.
Check out our dynamic packages today to experience a professional San Diego video marketing agency!