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How Can Video Help Your Business?

How Can Video Help Your Business?

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Do you think that silly cat videos or 2-minute recipe tutorials are just for fun, passing time? Think again! Facebook recently released that viewers spend 100 million hours  of video each day! If that’s not enough incentive for you to incorporate this exciting marketing into your business campaign, we don’t know what is. It’s never been a better time to harness the power of visual multimedia. Fortunately, it can be as simple as it is impactful. Let’s get into what you need to know. Video Seriously Boost Sales and Conversions There’s no doubt around it: videos can add some serious money to your marketing campaign. In fact, simply adding a product video on your landing page can exponentially boost your earnings. The reasoning is simple: people like videos! They’re engaging,…
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10 Types of Corporate Videos and Why You Need Them

10 Types of Corporate Videos and Why You Need Them

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The tallies are in. 78% of consumers prefer videos. They’d rather watch a video than read the corresponding text. Hubspot cites “video” as the top content disruptor of 2018. So what does that mean for you? If you haven’t already jumped on the video train, it’s time to grab a ticket. Begin including videos in both your internal and external marketing campaigns. Build your brand. Read on to discover the ten most popular and successful corporate videos to include in your strategy. What are Corporate Videos? The landscape of corporate video changed recently. Budget constraints used to limit corporate videos to internal communications. Some corporations also included big-budget, commercial-broadcast videos in their marketing campaigns. Though few could afford it. The overhead-cost made most other distribution ineffective. Now videos are everywhere.…
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