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2018: The Year to Launch Your Video Ads

2018: The Year to Launch Your Video Ads

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2018: The Year to Launch Your Video Ads If you aren’t already aware of the marketing potential for video ads, it’s time to pay attention. Over 500 million people watch Facebook videos daily, that’s half a billion people! On top of that, 51% of marketers worldwide name video as the type of content with the best return on investment. If you haven’t already jumped into the world of online ad’s then now is the time. But there’s a problem; most people have absolutely no idea where to get started with video ads. How do you create the videos? How do you market them? How do you convert people who watch your videos into prospects? These are all valid questions, and knowing how to create a quality video advert for use…
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7 Reasons Why Mobile Optimized Videos Will Destroy Other Video Formats

7 Reasons Why Mobile Optimized Videos Will Destroy Other Video Formats

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7 Reasons Why Mobile Optimized Videos Will Destroy Other Video Formats The numbers add up. 90% of Facebook users log in from their mobile devices. And then there’s Instagram, YouTube, news channels, and more. People watch videos wherever they go, and marketers need to be prepared. These days, people watch videos constantly — whether they’re waiting around for something to happen or want easy to digest answers to all their burning questions. In a world where everyone is always using their phone, you need to make sure you have mobile optimized video for your company and here are seven reasons why. 1. You’ll Get a Better User Experience with Mobile Optimized Video Mobile websites allow users to engage with your business on multiple fronts. You’ll be able to better take…
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6 Tips for Working with a Video Production Company in San Diego

6 Tips for Working with a Video Production Company in San Diego

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The fundamentals of content marketing have changed. Users want to be able to consume a lot of information in short time. Experts predict video will claim more than 80% of all web traffic by 2019. Video provides value, flexibility, and authenticity. Users can see right away what companies represent. They can consume information quickly, thus increasing the impact of your messaging. But too many companies don’t invest in video quality, and poor quality video can send visitors elsewhere. There are affordable ways to achieve quality video. Work with a video production company to get ahead. If you are in or around the San Diego area, we can help! Why Use a San Diego Video Production Company? It’s easier than ever to make your own videos. Most people publish homemade videos…
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10 Questions to Ask a Video Production Company

10 Questions to Ask a Video Production Company

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In 2019, internet video traffic will account for 80% of all consumer internet traffic. With the numbers rising this fast, creating video is what will keep you competitive in the online world. And hiring a video production company in San Diego can get you started right away. Not sure where to start when searching for the perfect one? Read on to learn 10 questions you should ask when considering a production company. 1. What Kinds of Stories Do You Tell? Every video production company is going to have a different style. Knowing which one the company you’re considering is important. Are you looking for a comedic video about your product? Look for a company that specializes in humor. Looking for a company that can evoke emotion from watchers? Find a…
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How Can Video Help Your Business?

How Can Video Help Your Business?

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Do you think that silly cat videos or 2-minute recipe tutorials are just for fun, passing time? Think again! Facebook recently released that viewers spend 100 million hours  of video each day! If that’s not enough incentive for you to incorporate this exciting marketing into your business campaign, we don’t know what is. It’s never been a better time to harness the power of visual multimedia. Fortunately, it can be as simple as it is impactful. Let’s get into what you need to know. Video Seriously Boost Sales and Conversions There’s no doubt around it: videos can add some serious money to your marketing campaign. In fact, simply adding a product video on your landing page can exponentially boost your earnings. The reasoning is simple: people like videos! They’re engaging,…
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10 Types of Corporate Videos and Why You Need Them

10 Types of Corporate Videos and Why You Need Them

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The tallies are in. 78% of consumers prefer videos. They’d rather watch a video than read the corresponding text. Hubspot cites “video” as the top content disruptor of 2018. So what does that mean for you? If you haven’t already jumped on the video train, it’s time to grab a ticket. Begin including videos in both your internal and external marketing campaigns. Build your brand. Read on to discover the ten most popular and successful corporate videos to include in your strategy. What are Corporate Videos? The landscape of corporate video changed recently. Budget constraints used to limit corporate videos to internal communications. Some corporations also included big-budget, commercial-broadcast videos in their marketing campaigns. Though few could afford it. The overhead-cost made most other distribution ineffective. Now videos are everywhere.…
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