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The Art of Video Storytelling and What it Means for Your Brand

The Art of Video Storytelling and What it Means for Your Brand

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In the world of expanding media that we live in today, it can be hard to get the appeal of your business across to an audience. More and more, brands are looking for more cinematic ways to get across the message about their products. They're not doing this to be flashy, video storytelling has the special ability to create feeling and emotionality around a product or brand in a way that traditional marketing content does not. If you realize that consumers tend to place more weight on their feelings, rather than in fact, you may recognize the extreme importance that visual storytelling can have to a business. This is why many huge companies are focused on pivoting more and more to video going forward. However, what makes a good video, and how can you…
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10 Tips for Saving on Your Video Production Process with Genius Pre-Production Planning

10 Tips for Saving on Your Video Production Process with Genius Pre-Production Planning

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Video marketing is the hottest way to promote a business right now. It comes as no surprise that 99% of businesses who already use video, say they'll continue to do so in 2018, but we know what you're thinking. The answer is yes, the whole video production process can be exhausting. However, you should know that if you plan your pre-production ahead of time, the whole video production workflow will feel much easier than it does right now. With a few helpful tips, you will realize quickly just how efficient you can be at producing high-quality video content.   1. Talk to Your Team Of course, this should be the very first step of your production process. You have an idea, and you know what your video should look like. After all,…
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Video Marketing for Business: Top Tips You Need to Know for the Rest of 2018

Video Marketing for Business: Top Tips You Need to Know for the Rest of 2018

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Video marketing has become popular among businesses worldwide. Companies are putting out 18 videos a month on average. They also have an average of 293 videos in their library. Now that videos are a marketing staple, just like every other platform, there are trends that need to be capitalized on. Here are the ones your business needs to keep an eye on and adopt in 2018. Prioritize YouTube YouTube's popularity is proof that San Diego video marketing has always been a favorite channel among consumers. It is becoming even more of a popular platform due to the rise of live videos both on Periscope and Facebook. YouTube's viewing figures show that people spend up to a billion hours watching videos. With people gaining celebrity fame on the platform, and videos suiting…
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8 Benefits of Working with a San Diego Video Marketing Agency

8 Benefits of Working with a San Diego Video Marketing Agency

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Although video already dominates our digital marketing sphere, we are going to see a lot more of it, well into the foreseeable future. This strategy is popular for a number of reasons. It’s convenient, it’s personable, and it gives brands a human face. However, for marketers, creating a solid video for advertising purposes is pretty hard. As with all forms of content marketing, it must be an advertisement that doesn’t feel like advertising. It can be hard enough to discern what’s appropriate for a text-article; let alone a 5-minute video. If you are struggling to create engaging video content, you are in the right place. Working with a video marketing agency in San Diego makes sense, here’s why. Little-to-No Training Involved Hiring a new marketing representative is helpful in many…
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Video Branding: How You Can Grow Your Company

Video Branding: How You Can Grow Your Company

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Video Branding: How You Can Grow Your Company From 2011 to 2015, consumer trust in online video increased from 31% to 47%. This was one of the biggest jumps in North American advertising at the time, right next to brand sponsorships, ads before movies, and TV program product placement. Therefore, branded video is pretty important for your business. Are you aware of how much value video branding could bring to your San Diego business? Provided you do it the right way, it can be an invaluable resource in bringing your company to the next level. Create Your Graphic Design Identity If you are wondering what your graphic design identity is, simply put, it is what makes your customers immediately recognize that what they are seeing is part of your company…
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Want to Make a Social Media Viral Video? Here’s How!

Want to Make a Social Media Viral Video? Here’s How!

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If you’ve been on social media today, chances are, you saw a viral video. These days, it seems like there’s always a new puppy doing something cute, or a kid saying something funny, or just an overall feel-good moment being shared. When content like this gets shared repeatedly, it becomes viral and gets the attention of millions of people. Some videos seem to go viral overnight, and often fade just as fast. Others will gather a following a little more steadily and are more memorable, too. Either way, most companies in and around San Diego and all of the country dream of creating something that becomes instantly popular in that way, but they aren’t sure how to make it happen. There are some fundamental steps to making a social media…
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10 Reasons Why Professional Video Production Is Worth the Investment

10 Reasons Why Professional Video Production Is Worth the Investment

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Have you heard of Red Adair? He was an international firefighter specializing in major oil fires. He’s credited with saying, “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” His words hold true for hiring professional video production people too. Are you trying to decide whether you need a professional video production company? Perhaps you’re wondering whether you or your team can just do it yourselves? How difficult can it be, right? There are many compelling reasons why hiring a professional is absolutely worth the investment. False Economy The first reason why you might consider doing some of your video production in-house for your Sand Diego business is to save money. You may be trying to make your marketing budget…
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10 Types of Corporate Videos and Why You Need Them

10 Types of Corporate Videos and Why You Need Them

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The tallies are in. 78% of consumers prefer videos They’d rather watch a video than read the corresponding text. Hubspot cites “video” as the top content disruptor of 2018. So what does that mean for you? If you haven’t already jumped on the video train, it’s time to grab a ticket. Begin including videos in both your internal and external marketing campaigns. Build your brand. Read on to discover the ten most popular and successful corporate videos to include in your strategy. What are Corporate Videos? The landscape of corporate video changed recently. Budget constraints used to limit corporate videos to internal communications. Some corporations also included big-budget, commercial-broadcast videos in their marketing campaigns. Though few could afford it. The overhead-cost made most other distribution ineffective. Now videos are everywhere.…
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