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Ten Reasons Why Your Company Needs Product Videos

Ten Reasons Why Your Company Needs Product Videos

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When you hear digital marketing, you might only think about the importance of the copy. If you've used videos in the past to market any product, you know by now the importance of the video content. Some marketers and businesses underestimate the power of using the right video content. You need to put out the best video content you can if you want your products to sell. The best way is by using your products in your videos. The Importance of Product Videos By 2021, 80% of the internet's traffic will be video. This might come as a surprise, but it looks like those videos you keep seeing on social media are here to stay. Now the question is, are you getting ready for it? If you own a business…
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7 Reasons Why Relevant Video Marketing Is Important

7 Reasons Why Relevant Video Marketing Is Important

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Do you feel like your website's conversion ratio has seriously plummeted, alongside your ranking in the search engine results? Are you concerned that no one is actually reading the blog post that you spend valuable time and energy writing? If so, then it sounds like now is the time for you to start embracing the power of video content. However, why is it so important in the first place? You might be surprised by just how much the right video on websites can help you to take your brand from local San Diego fame, to a global outreach. It Helps you Connect with Niche Markets Why is it absolutely essential to include a relevant video on your website or social media? Because it quickly makes it clear exactly which niche market…
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Intriguing Internet Video Statistics in Marketing

Intriguing Internet Video Statistics in Marketing

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Video content has taken the world of marketing by storm. Companies are now releasing an average of 18 videos a day, and YouTube has over a billion users worldwide. Clearly, video is the way of the future for marketing. However, it's not always easy to find the statistics in marketing that you need to follow video trends and improve your content. That's why we've compiled these seven video marketing stats that we think you should know. 79% Prefer Watching to Reading Our world is moving faster than ever before. People have too much going on to stop and spend a significant amount of time reading about your product. How can a business market to people like that? The answer is video. Studies have shown that 79% of consumers would rather watch a video about a…
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7 Types of Videos That Should Have a Place in Your Video Marketing Strategy

7 Types of Videos That Should Have a Place in Your Video Marketing Strategy

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Word to the wise: some types of videos are just better than others. Video remains one of the most effective and prevalent forms of digital marketing. The brain processes information in a video nearly 60,000 times faster than text. Viewers are also more likely to remember content they see in a video versus the same information in text. That said, you should know it's not just enough to simply create videos and market them, as the types of marketing videos you use has a lot to do with their success. This guide reveals seven different types of videos to include your strategy and where in your funnel they need to go. #1 - Brand Videos To help potential customers get to know your company a little better, include a brand video at the top of…
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The Art of Video Storytelling and What it Means for Your Brand

The Art of Video Storytelling and What it Means for Your Brand

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In the world of expanding media that we live in today, it can be hard to get the appeal of your business across to an audience. More and more, brands are looking for more cinematic ways to get across the message about their products. They're not doing this to be flashy, video storytelling has the special ability to create feeling and emotionality around a product or brand in a way that traditional marketing content does not. If you realize that consumers tend to place more weight on their feelings, rather than in fact, you may recognize the extreme importance that visual storytelling can have to a business. This is why many huge companies are focused on pivoting more and more to video going forward. However, what makes a good video, and how can you…
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10 Tips for Saving on Your Video Production Process with Genius Pre-Production Planning

10 Tips for Saving on Your Video Production Process with Genius Pre-Production Planning

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Video marketing is the hottest way to promote a business right now. It comes as no surprise that 99% of businesses who already use video, say they'll continue to do so in 2018, but we know what you're thinking. The answer is yes, the whole video production process can be exhausting. However, you should know that if you plan your pre-production ahead of time, the whole video production workflow will feel much easier than it does right now. With a few helpful tips, you will realize quickly just how efficient you can be at producing high-quality video content.   1. Talk to Your Team Of course, this should be the very first step of your production process. You have an idea, and you know what your video should look like. After all,…
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Video Marketing for Business: Top Tips You Need to Know for the Rest of 2018

Video Marketing for Business: Top Tips You Need to Know for the Rest of 2018

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Video marketing has become popular among businesses worldwide. Companies are putting out 18 videos a month on average. They also have an average of 293 videos in their library. Now that videos are a marketing staple, just like every other platform, there are trends that need to be capitalized on. Here are the ones your business needs to keep an eye on and adopt in 2018. Prioritize YouTube YouTube's popularity is proof that San Diego video marketing has always been a favorite channel among consumers. It is becoming even more of a popular platform due to the rise of live videos both on Periscope and Facebook. YouTube's viewing figures show that people spend up to a billion hours watching videos. With people gaining celebrity fame on the platform, and videos suiting…
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8 Benefits of Working with a San Diego Video Marketing Agency

8 Benefits of Working with a San Diego Video Marketing Agency

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Although video already dominates our digital marketing sphere, we are going to see a lot more of it, well into the foreseeable future. This strategy is popular for a number of reasons. It’s convenient, it’s personable, and it gives brands a human face. However, for marketers, creating a solid video for advertising purposes is pretty hard. As with all forms of content marketing, it must be an advertisement that doesn’t feel like advertising. It can be hard enough to discern what’s appropriate for a text-article; let alone a 5-minute video. If you are struggling to create engaging video content, you are in the right place. Working with a video marketing agency in San Diego makes sense, here’s why. Little-to-No Training Involved Hiring a new marketing representative is helpful in many…
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