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Mastering Your CTA: Tips for Effective Video Marketing Calls to Action

Mastering Your CTA: Tips for Effective Video Marketing Calls to Action

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"Call today!" "Act quickly before this offer expires!" These calls to action are perfectly fine. They're also as tired as parents of newborn triplets. Marketing and sales have evolved so much in the 21st Century they're practically unrecognizable from their Madison Avenue roots. Yet many sales professionals and techniques haven't kept up with that evolution. A call-to-action (CTA) is one of the most important parts of your sales and marketing content. 90% of potential customers who read your headlines will also read your CTAs. You wouldn't settle for with a generic headline. Why would you settle for a generic CTA? Check out these tips to help improves your CTAs for San Diego video marketing. Identify Your Business Goals First of all, there's no such thing as a boilerplate marketing strategy. That's because every company…
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Video Storytelling Techniques: How and Why to Use Time-Lapse

Video Storytelling Techniques: How and Why to Use Time-Lapse

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Many people know the phrase, "(So and so) has the attention span of a goldfish". Thanks to smart technology, the average person now has a shorter attention span than a goldfish. A goldfish? Nine seconds. The average human adult? Eight seconds. So, yes, it is true: technology is something that has become a dichotomous frenemy. Having statistics like this available to you is helpful. It's helpful when it comes to thinking about your customers, coworkers, and clients. Yes, you may not have a lot of time to capture and keep a person's attention, but this can be an advantage as well. As people evolve, we must adapt how we get our messages out to them. Tools and techniques can aid you in this process. You would not believe how small tweaks like…
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10 Brilliant Ways to Repurpose Your Video Content

10 Brilliant Ways to Repurpose Your Video Content

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Videos nowadays have way more to offer than just entertainment. And because of the internet, millions of videos can now be seen at a touch of a button. It has even started its own marketing trend: The Video Marketing Era. So with video marketing, brands are able to connect and increase their engagement with their customers. However, one problem most marketers have when doing video marketing is that their videos don't get that much engagement anymore as time passes by. But did you know that you can still make use of your old videos and repurpose it? Here are 10 Brilliant Ways on How to Repurpose Your Video Content: It makes your videos get searched easily on Google because it also reads the metadata or keywords that come along your…
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Five Reasons San Diego Videographers Are A Must-Have At Your Next Event

Five Reasons San Diego Videographers Are A Must-Have At Your Next Event

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Do you want to know something interesting about videos? They now account for 74% of all web traffic. From that stat alone, it's easy to see why companies use this trend to expand their influence. So, how can you use this knowledge for your future business events? Well, if you want more eyes on your company, pictures aren't enough to bring them in. Skilled videographers are a must when you have a big public event planned. Not everyone can attend your company events. Space limitations prohibit the number of people that can attend, and San Diego is a long way from most of the rest of the country. Because of this, it’s guaranteed loyal customers will miss out. So why should you limit the number of people who can see your…
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Ten Reasons Why Your Company Needs Product Videos

Ten Reasons Why Your Company Needs Product Videos

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When you hear digital marketing, you might only think about the importance of the copy. If you've used videos in the past to market any product, you know by now the importance of the video content. Some marketers and businesses underestimate the power of using the right video content. You need to put out the best video content you can if you want your products to sell. The best way is by using your products in your videos. The Importance of Product Videos By 2021, 80% of the internet's traffic will be video. This might come as a surprise, but it looks like those videos you keep seeing on social media are here to stay. Now the question is, are you getting ready for it? If you own a business…
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7 Reasons Why Relevant Video Marketing Is Important

7 Reasons Why Relevant Video Marketing Is Important

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Do you feel like your website's conversion ratio has seriously plummeted, alongside your ranking in the search engine results? Are you concerned that no one is actually reading the blog post that you spend valuable time and energy writing? If so, then it sounds like now is the time for you to start embracing the power of video content. However, why is it so important in the first place? You might be surprised by just how much the right video on websites can help you to take your brand from local San Diego fame, to a global outreach. It Helps you Connect with Niche Markets Why is it absolutely essential to include a relevant video on your website or social media? Because it quickly makes it clear exactly which niche market…
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Intriguing Internet Video Statistics in Marketing

Intriguing Internet Video Statistics in Marketing

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Video content has taken the world of marketing by storm. Companies are now releasing an average of 18 videos a day, and YouTube has over a billion users worldwide. Clearly, video is the way of the future for marketing. However, it's not always easy to find the statistics in marketing that you need to follow video trends and improve your content. That's why we've compiled these seven video marketing stats that we think you should know. 79% Prefer Watching to Reading Our world is moving faster than ever before. People have too much going on to stop and spend a significant amount of time reading about your product. How can a business market to people like that? The answer is video. Studies have shown that 79% of consumers would rather watch a video about a…
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7 Types of Videos That Should Have a Place in Your Video Marketing Strategy

7 Types of Videos That Should Have a Place in Your Video Marketing Strategy

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Word to the wise: some types of videos are just better than others. Video remains one of the most effective and prevalent forms of digital marketing. The brain processes information in a video nearly 60,000 times faster than text. Viewers are also more likely to remember content they see in a video versus the same information in text. That said, you should know it's not just enough to simply create videos and market them, as the types of marketing videos you use has a lot to do with their success. This guide reveals seven different types of videos to include your strategy and where in your funnel they need to go. #1 - Brand Videos To help potential customers get to know your company a little better, include a brand video at the top of…
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