Our Blog | SocialWay Creative - San Diego Videographer

11Dec 2018 by Yvette Marie No Comments

Video Marketing Acceleration Program: A Done For You Solution

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The Best Way to Create High-Quality Video Assets Without Wasting All Your Time Businesses encounter new problems each day, but one issue we found when we spoke to our customers was that they struggled to create effective video campaigns. It was common for them to assemble some videos, run them through Facebook, but not see a strong ROI (return on investment). From this simple problem, we diagnosed the common mistakes within their campaigns and formulated a solution that could turn their advertising efforts into effective sales machines. Understanding the Marketing Process Videos may be great for building a trusting relationship with your audience, but you still need to follow a process of doing this. The most common problem we would find in the campaigns we analyzed is that they…

24Sep 2018 by Tee Dos Santos No Comments

Brainstorm Creative Video Marketing Ideas

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In a sea of online content, a video with a well-executed concept can spread like wildfire and help your business to stand out from the crowd. Click through and conversion rates are shown to be much higher with video content. It's been proven that 95% of users retain information learned from a videocompared to a measly 10% who say they remember what they learned from reading. You probably already know that video marketing is important. The real challenge is coming up with a creative and original video that will spark interest and engagement with your audience. Let’s go through some steps you can take to brainstorm the best creative video ideas. What's Your Goal? Coming up with and executing the perfect video idea is a lot harder than it initially sounds. There's…

24Sep 2018 by Tee Dos Santos No Comments

One Video Does NOT Make a Video Strategy: Why Consistency is Important

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Are you looking for a new way to market your business? If traditional marketing techniques like radio ads and billboards just aren't cutting it anymore, you'll want to change your marketing strategy fast. Video marketing is becoming more and more important for businesses in order to stay relevant in today's world. You may have given this a shot and made one or two videos in the past, but became disappointed with the outcome. One or two videos doesn't equate to a successful video strategy. To reap all the benefits, you'll have to post online videos regularly. You Can Share More Do you have a lot of good products and services? Product videos give you a chance to highlight each product individually, and to showcase what your company has to offer. While this…

31Aug 2018 by Yvette Marie No Comments

Don’t Do Video

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Not long ago we realized it was a pain to get quality videos for your marketing campaigns. You know… for Facebook Ads, Instagram Stories, website explainers, landing pages, and more. We've noticed that a lot of business owners try to hack their way through all sorts of editing software and online apps... Or they just ignore the fact that online marketing without video, even for the small campaigns, is doomed for failure. Everyone knows that traditional video production cost thousands of dollars, requiring big salaries for in-house editors and yet, turnaround time is extremely slow. So out of this very competitive creative hell on earth, SocialWay Creative was born. Interested? Great! Sign up at the Best Video Production Team in San Diego to receive more information on…

23Aug 2018 by Tee Dos Santos 1 Comment

Mastering Your CTA: Tips for Effective Video Marketing Calls to Action

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"Call today!" "Act quickly before this offer expires!" These calls to action are perfectly fine. They're also as tired as parents of newborn triplets. Marketing and sales have evolved so much in the 21st Century they're practically unrecognizable from their Madison Avenue roots. Yet many sales professionals and techniques haven't kept up with that evolution. A call-to-action (CTA) is one of the most important parts of your sales and marketing content. 90% of potential customers who read your headlines will also read your CTAs. You wouldn't settle for with a generic headline. Why would you settle for a generic CTA? Check out these tips to help improves your CTAs for San Diego video marketing. Identify Your Business Goals First of all, there's no such thing as a boilerplate marketing strategy. That's because every company…

23Aug 2018 by Tee Dos Santos 2 Comments

Video Storytelling Techniques: How and Why to Use Time-Lapse

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Many people know the phrase, "(So and so) has the attention span of a goldfish". Thanks to smart technology, the average person now has a shorter attention span than a goldfish. A goldfish? Nine seconds. The average human adult? Eight seconds. So, yes, it is true: technology is something that has become a dichotomous frenemy. Having statistics like this available to you is helpful. It's helpful when it comes to thinking about your customers, coworkers, and clients. Yes, you may not have a lot of time to capture and keep a person's attention, but this can be an advantage as well. As people evolve, we must adapt how we get our messages out to them. Tools and techniques can aid you in this process. You would not believe how small tweaks like…

15Aug 2018 by Yvette Marie 7 Comments

10 Brilliant Ways to Repurpose Your Video Content

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Videos nowadays have way more to offer than just entertainment. And because of the internet, millions of videos can now be seen at a touch of a button. It has even started its own marketing trend: The Video Marketing Era. So with video marketing, brands are able to connect and increase their engagement with their customers. However, one problem most marketers have when doing video marketing is that their videos don't get that much engagement anymore as time passes by. But did you know that you can still make use of your old videos and repurpose it? Here are 10 Brilliant Ways on How to Repurpose Your Video Content: It makes your videos get searched easily on Google because it also reads the metadata or keywords that come along…

07Aug 2018 by Tee Dos Santos No Comments

Five Reasons San Diego Videographers Are A Must-Have At Your Next Event

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Do you want to know something interesting about videos? They now account for 74% of all web traffic. From that stat alone, it's easy to see why companies use this trend to expand their influence. So, how can you use this knowledge for your future business events? Well, if you want more eyes on your company, pictures aren't enough to bring them in. Skilled videographers are a must when you have a big public event planned. Not everyone can attend your company events. Space limitations prohibit the number of people that can attend, and San Diego is a long way from most of the rest of the country. Because of this, it’s guaranteed loyal customers will miss out. So why should you limit the number of people who can see your…