7 Types of Videos That Should Have a Place in Your Video Marketing Strategy

7 Types of Videos That Should Have a Place in Your Video Marketing Strategy

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Word to the wise: some types of videos are just better than others. Video remains one of the most effective and prevalent forms of digital marketing. The brain processes information in a video nearly 60,000 times faster than text. Viewers are also more likely to remember content they see in a video versus the same information in text. That said, you should know it's not just enough to simply create videos and market them, as the types of marketing videos you use has a lot to do with their success. This guide reveals seven different types of videos to include your strategy and where in your funnel they need to go. #1 - Brand Videos To help potential customers get to know your company a little better, include a brand video at the top of…
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The Art of Video Storytelling and What it Means for Your Brand

The Art of Video Storytelling and What it Means for Your Brand

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In the world of expanding media that we live in today, it can be hard to get the appeal of your business across to an audience. More and more, brands are looking for more cinematic ways to get across the message about their products. They're not doing this to be flashy, video storytelling has the special ability to create feeling and emotionality around a product or brand in a way that traditional marketing content does not. If you realize that consumers tend to place more weight on their feelings, rather than in fact, you may recognize the extreme importance that visual storytelling can have to a business. This is why many huge companies are focused on pivoting more and more to video going forward. However, what makes a good video, and how can you…
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10 Tips for Saving on Your Video Production Process with Genius Pre-Production Planning

10 Tips for Saving on Your Video Production Process with Genius Pre-Production Planning

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Video marketing is the hottest way to promote a business right now. It comes as no surprise that 99% of businesses who already use video, say they'll continue to do so in 2018, but we know what you're thinking. The answer is yes, the whole video production process can be exhausting. However, you should know that if you plan your pre-production ahead of time, the whole video production workflow will feel much easier than it does right now. With a few helpful tips, you will realize quickly just how efficient you can be at producing high-quality video content.   1. Talk to Your Team Of course, this should be the very first step of your production process. You have an idea, and you know what your video should look like. After all,…
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Video Marketing for Business: Top Tips You Need to Know for the Rest of 2018

Video Marketing for Business: Top Tips You Need to Know for the Rest of 2018

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Video marketing has become popular among businesses worldwide. Companies are putting out 18 videos a month on average. They also have an average of 293 videos in their library. Now that videos are a marketing staple, just like every other platform, there are trends that need to be capitalized on. Here are the ones your business needs to keep an eye on and adopt in 2018. Prioritize YouTube YouTube's popularity is proof that San Diego video marketing has always been a favorite channel among consumers. It is becoming even more of a popular platform due to the rise of live videos both on Periscope and Facebook. YouTube's viewing figures show that people spend up to a billion hours watching videos. With people gaining celebrity fame on the platform, and videos suiting…
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