Tee Dos Santos, Author at SocialWay Creative

24Sep 2018 by Tee Dos Santos No Comments

Brainstorm Creative Video Marketing Ideas

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In a sea of online content, a video with a well-executed concept can spread like wildfire and help your business to stand out from the crowd. Click through and conversion rates are shown to be much higher with video content. It's been proven that 95% of users retain information learned from a videocompared to a measly 10% who say they remember what they learned from reading. You probably already know that video marketing is important. The real challenge is coming up with a creative and original video that will spark interest and engagement with your audience. Let’s go through some steps you can take to brainstorm the best creative video ideas. What's Your Goal? Coming up with and executing the perfect video idea is a lot harder than it initially sounds. There's…

24Sep 2018 by Tee Dos Santos No Comments

One Video Does NOT Make a Video Strategy: Why Consistency is Important

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Are you looking for a new way to market your business? If traditional marketing techniques like radio ads and billboards just aren't cutting it anymore, you'll want to change your marketing strategy fast. Video marketing is becoming more and more important for businesses in order to stay relevant in today's world. You may have given this a shot and made one or two videos in the past, but became disappointed with the outcome. One or two videos doesn't equate to a successful video strategy. To reap all the benefits, you'll have to post online videos regularly. You Can Share More Do you have a lot of good products and services? Product videos give you a chance to highlight each product individually, and to showcase what your company has to offer. While this…

23Aug 2018 by Tee Dos Santos 1 Comment

Mastering Your CTA: Tips for Effective Video Marketing Calls to Action

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"Call today!" "Act quickly before this offer expires!" These calls to action are perfectly fine. They're also as tired as parents of newborn triplets. Marketing and sales have evolved so much in the 21st Century they're practically unrecognizable from their Madison Avenue roots. Yet many sales professionals and techniques haven't kept up with that evolution. A call-to-action (CTA) is one of the most important parts of your sales and marketing content. 90% of potential customers who read your headlines will also read your CTAs. You wouldn't settle for with a generic headline. Why would you settle for a generic CTA? Check out these tips to help improves your CTAs for San Diego video marketing. Identify Your Business Goals First of all, there's no such thing as a boilerplate marketing strategy. That's because every company…

23Aug 2018 by Tee Dos Santos 2 Comments

Video Storytelling Techniques: How and Why to Use Time-Lapse

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Many people know the phrase, "(So and so) has the attention span of a goldfish". Thanks to smart technology, the average person now has a shorter attention span than a goldfish. A goldfish? Nine seconds. The average human adult? Eight seconds. So, yes, it is true: technology is something that has become a dichotomous frenemy. Having statistics like this available to you is helpful. It's helpful when it comes to thinking about your customers, coworkers, and clients. Yes, you may not have a lot of time to capture and keep a person's attention, but this can be an advantage as well. As people evolve, we must adapt how we get our messages out to them. Tools and techniques can aid you in this process. You would not believe how small tweaks like…

07Aug 2018 by Tee Dos Santos No Comments

Five Reasons San Diego Videographers Are A Must-Have At Your Next Event

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Do you want to know something interesting about videos? They now account for 74% of all web traffic. From that stat alone, it's easy to see why companies use this trend to expand their influence. So, how can you use this knowledge for your future business events? Well, if you want more eyes on your company, pictures aren't enough to bring them in. Skilled videographers are a must when you have a big public event planned. Not everyone can attend your company events. Space limitations prohibit the number of people that can attend, and San Diego is a long way from most of the rest of the country. Because of this, it’s guaranteed loyal customers will miss out. So why should you limit the number of people who can see your…

07Aug 2018 by Tee Dos Santos No Comments

Ten Reasons Why Your Company Needs Product Videos

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When you hear digital marketing, you might only think about the importance of the copy. If you've used videos in the past to market any product, you know by now the importance of the video content. Some marketers and businesses underestimate the power of using the right video content. You need to put out the best video content you can if you want your products to sell. The best way is by using your products in your videos. The Importance of Product Videos By 2021, 80% of the internet's traffic will be video. This might come as a surprise, but it looks like those videos you keep seeing on social media are here to stay. Now the question is, are you getting ready for it? If you own a business…

15Jun 2018 by Tee Dos Santos 1 Comment

7 Reasons Why Relevant Video Marketing Is Important

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Do you feel like your website's conversion ratio has seriously plummeted, alongside your ranking in the search engine results? Are you concerned that no one is actually reading the blog post that you spend valuable time and energy writing? If so, then it sounds like now is the time for you to start embracing the power of video content. However, why is it so important in the first place? You might be surprised by just how much the right video on websites can help you to take your brand from local San Diego fame, to a global outreach. It Helps you Connect with Niche Markets Why is it absolutely essential to include a relevant video on your website or social media? Because it quickly makes it clear exactly which niche market…

15Jun 2018 by Tee Dos Santos No Comments

Intriguing Internet Video Statistics in Marketing

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Video content has taken the world of marketing by storm. Companies are now releasing an average of 18 videos a day, and YouTube has over a billion users worldwide. Clearly, video is the way of the future for marketing. However, it's not always easy to find the statistics in marketing that you need to follow video trends and improve your content. That's why we've compiled these seven video marketing stats that we think you should know. 79% Prefer Watching to Reading Our world is moving faster than ever before. People have too much going on to stop and spend a significant amount of time reading about your product. How can a business market to people like that? The answer is video. Studies have shown that 79% of consumers would rather watch a video about a…