8 Benefits of Working with a San Diego Video Marketing Agency

8 Benefits of Working with a San Diego Video Marketing Agency

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Although video already dominates our digital marketing sphere, we are going to see a lot more of it, well into the foreseeable future. This strategy is popular for a number of reasons. It’s convenient, it’s personable, and it gives brands a human face. However, for marketers, creating a solid video for advertising purposes is pretty hard. As with all forms of content marketing, it must be an advertisement that doesn’t feel like advertising. It can be hard enough to discern what’s appropriate for a text-article; let alone a 5-minute video. If you are struggling to create engaging video content, you are in the right place. Working with a video marketing agency in San Diego makes sense, here’s why. Little-to-No Training Involved Hiring a new marketing representative is helpful in many…
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Video Branding: How You Can Grow Your Company

Video Branding: How You Can Grow Your Company

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Video Branding: How You Can Grow Your Company From 2011 to 2015, consumer trust in online video increased from 31% to 47%. This was one of the biggest jumps in North American advertising at the time, right next to brand sponsorships, ads before movies, and TV program product placement. Therefore, branded video is pretty important for your business. Are you aware of how much value video branding could bring to your San Diego business? Provided you do it the right way, it can be an invaluable resource in bringing your company to the next level. Create Your Graphic Design Identity If you are wondering what your graphic design identity is, simply put, it is what makes your customers immediately recognize that what they are seeing is part of your company…
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Want to Make a Social Media Viral Video? Here’s How!

Want to Make a Social Media Viral Video? Here’s How!

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If you’ve been on social media today, chances are, you saw a viral video. These days, it seems like there’s always a new puppy doing something cute, or a kid saying something funny, or just an overall feel-good moment being shared. When content like this gets shared repeatedly, it becomes viral and gets the attention of millions of people. Some videos seem to go viral overnight, and often fade just as fast. Others will gather a following a little more steadily and are more memorable, too. Either way, most companies in and around San Diego and all of the country dream of creating something that becomes instantly popular in that way, but they aren’t sure how to make it happen. There are some fundamental steps to making a social media…
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10 Reasons Why Professional Video Production Is Worth the Investment

10 Reasons Why Professional Video Production Is Worth the Investment

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Have you heard of Red Adair? He was an international firefighter specializing in major oil fires. He’s credited with saying, “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” His words hold true for hiring professional video production people too. Are you trying to decide whether you need a professional video production company? Perhaps you’re wondering whether you or your team can just do it yourselves? How difficult can it be, right? There are many compelling reasons why hiring a professional is absolutely worth the investment. False Economy The first reason why you might consider doing some of your video production in-house for your Sand Diego business is to save money. You may be trying to make your marketing budget…
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10 Types of Corporate Videos and Why You Need Them

10 Types of Corporate Videos and Why You Need Them

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The tallies are in. 78% of consumers prefer videos They’d rather watch a video than read the corresponding text. Hubspot cites “video” as the top content disruptor of 2018. So what does that mean for you? If you haven’t already jumped on the video train, it’s time to grab a ticket. Begin including videos in both your internal and external marketing campaigns. Build your brand. Read on to discover the ten most popular and successful corporate videos to include in your strategy. What are Corporate Videos? The landscape of corporate video changed recently. Budget constraints used to limit corporate videos to internal communications. Some corporations also included big-budget, commercial-broadcast videos in their marketing campaigns. Though few could afford it. The overhead-cost made most other distribution ineffective. Now videos are everywhere.…
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How Can Video Help Your Business?

How Can Video Help Your Business?

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Do you think that silly cat videos or 2-minute recipe tutorials are just for fun, passing time? Think again! Facebook recently released that viewers spend 100 million hours of video each day! If that’s not enough incentive for you to incorporate this exciting marketing into your business campaign, we don’t know what is. It’s never been a better time to harness the power of visual multimedia. Fortunately, it can be as simple as it is impactful. Let’s get into what you need to know. Video Seriously Boost Sales and Conversions There’s no doubt around it: videos can add some serious money to your marketing campaign. In fact, simply adding a product video on your landing page can exponentially boost your earnings. The reasoning is simple: people like videos! They’re engaging,…
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Valentine’s Day Video Campaigns of 2018 to Inspire You

Valentine’s Day Video Campaigns of 2018 to Inspire You

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Valentine’s Day Video Campaigns of 2018 to Inspire You What’s the best Valentine’s Day Videos to get inspiration from but this years’ campaigns? Valentine’s Day is just a few hours away and businesses are now busy marketing their campaigns for this most awaited day. With people spending $19B for gifts this year, it’s no wonder why marketers invest well in marketing videos.  Videos are powerful content that touches the heartstrings of people and connects with them emotionally. If you have created a Valentine’s Video campaign for your business, or not, here’s this year’s Valentine’s Day Video Campaigns. Pandora Sixt Interflora haven asda versace Pets Add life   We’ll be adding more later. Did we miss some? Tell us in the comments!
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How Does Video Improve Your SEO Ranking?

How Does Video Improve Your SEO Ranking?

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How Does Video Improve Your SEO Ranking? If you’re trying to gain a higher ranking in the search engines, then you need to learn optimization techniques. However, if video marketing in San Diego isn’t a part of your strategy, then you’re only making it harder to get the ranking you desire. Why is video so important to improve SEO ranking? That’s exactly what we’ll discuss in this article. If you’re unsure of how to get better rankings in the search engine page results, then this may shed light on why. Let’s take a quick look at how video can positively impact your search engine optimization strategy. A Few Stats on Online Video Sometimes, all it takes is hard facts to help show the significance of something. And that’s exactly what we’ll…
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