7 Reasons Why Relevant Video Marketing Is Important

Do you feel like your website’s conversion ratio has seriously plummeted, alongside your ranking in the search engine results? Are you concerned that no one is actually reading the blog post that you spend valuable time and energy writing? If so, then it sounds like now is the time for you to start embracing the power of video content. However, why is it so important in the first place? You might be surprised by just how much the right video on websites can help you to take your brand from local San Diego fame, to a global outreach.
  1. It Helps you Connect with Niche Markets
Why is it absolutely essential to include a relevant video on your website or social media? Because it quickly makes it clear exactly which niche market you’re trying to target. Based on the way that you shoot your video, the influencers you cast, and even the sort of script that you write, you can make an instant connection with a highly specific market. This doesn’t just help you to increase your conversions and grow your brand. It’s also the perfect way to set your brand apart from the competition.
  1. It Increases Brand Recognition
Are you concerned that not enough people know what your brand does, or even that it exists at all? Do you feel like, in spite of your best efforts, consumers are still struggling to separate your brand from your competitors? This is one of the main benefits of including relevant video content on your website, blogs, and social media accounts. It helps to build your overall brand recognition and allows consumers to get a “behind the scenes” look at your company and how you operate. Remember that, when customers feel like they know your brand, and that your company “gets” them, they’ll be much more likely to do business with you. You can further strengthen that connection and your brand recognition in general by getting active in the comments sections of your videos.
  1. It Can Be Optimized for SEO
Now that YouTube has officially become the second most used search engine in the world, you ignore the power of video search at your own peril. If you want to optimize your video content for SEO, you need to make sure you choose relevant video tags and specific categories. Even the description of your video and any closed captions you choose to include can help your video to rise in the search engine rankings. Just as you would with written content, make sure that you include keywords in the title and description of your video. For example, if you are a law firm in San Diego, including San Diego attorneys as keywords will help you tremendously. Above all, ensure that you select an engaging and interesting thumbnail image to encourage people to watch in the first place.
  1. It’s Highly Shareable
Another reason why we can’t get enough of video marketing? Because it’s highly likely to be shared on social media. While things like blogs and informative static web content are valuable, sometimes people just don’t feel like reading or sharing a wall of text. In fact, studies show that in recent months, the number of branded videos that people are watching on Facebook has increased by over 250%. So, when you make a video, remember that it won’t only be seen by your followers. It could also be watched by all of their social media friends if they choose to share it on their accounts. Now that what we call cost-effective advertising.
  1. You Can Prove Your Expertise
Consumers want to work with or buy from brands that they feel are an authority in their industry. Including a video on websites relating your brands, or even submitting your video to a popular industry blog, is a perfect way to do just that. For example, you could create a brief research video that breaks down the science behind your products. You could film a tutorial that helps you to better illustrate how your products work, and to show the diversity of their use. Video marketing is so effective because it allows you to combine your industry expertise with a sense of transparency, something that customers across all types of target markets value.
  1. You’ll Connect with a Local Market
Especially if you’re a smaller business, local video marketing will likely be your advertising bread and butter. This is because you can optimize your video content to connect with those in your community. You can walk them through projects that you’ve worked on with other major local companies. You can show them how you improved a public space or illustrate your connection to a local charity. You can even create a video that talks about why you choose this specific city or neighborhood to operate within. People want to learn more about a brand that loves their community as much as they do. People from San Diego want to know that you love San Diego too, and city pride happens all around the globe. Ready to Embrace Relevant Video Marketing? Our team in San Diego hopes that this post has helped you to better grasp why including relevant video marketing in your overall advertising strategy is essential in today’s world. From helping to increase your brand recognition to building connections within your local market, there’s no limit to what video marketing can help you to accomplish. Of course, in order to get the most out of your strategy, you may need professional video help. That’s where we come in. Whether you want to better optimize your videos for Google video search, or if you just want to beef up your content, we know how to make it happen. Get in touch with us to start making it happen for your brand now. Our San Diego team is eager to help!

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