The numbers add up. 90% of Facebook users log in from their mobile devices. And then there’s Instagram, YouTube, news channels, and more. People watch videos wherever they go, and marketers need to be prepared.
These days, people watch videos constantly — whether they’re waiting around for something to happen or want easy to digest answers to all their burning questions.
In a world where everyone is always using their phone, you need to make sure you have mobile optimized video for your company and here are seven reasons why.
1. You’ll Get a Better User Experience with Mobile Optimized Video
Mobile websites allow users to engage with your business on multiple fronts. You’ll be able to better take advantage of local SEO efforts, location-based features, and more.
The point is, when you work with mobile, you’ll gain access to your audience in a way you can’t if you’re counting on them to be bound to their desktops all day.
Optimizing videos for mobile allows you to connect via sharable content. Video tends to get shared more often than its text-based counterparts. The brain processes video 60,000 times faster than text. There’s no doubt there’s a benefit in getting your message out in a faster, more relatable way, right?
But, you make a bunch of videos and post them on your site and various channels, you do need to pay attention to quality. Just like text-based content marketing, video nears a focus and a clear call-to-action.
2. Improved Search Engine Rankings
Creating an optimized mobile website isn’t just good for customers who want to watch mobile-optimized videos on the go, it’s good for your standings with Google. Not only do videos come up as links alongside traditional search results, but there’s also the ability to embed videos directly into the search results.
If you’ve ever noticed those tiny videos that pop up when you type something into Google, that’s exactly what we’re talking about. Because video links come with a visible still of your content, you’re already at an advantage.
This means that a mobile optimized video has the opportunity to stand out much more readily than your average blog post–by pure virtue of taking up more space.
3. YouTube Isn’t Enough
If you make an awesome video and upload it to YouTube, you might think you’ve done your part. The work doesn’t stop there. YouTube can be an amazing tool for those looking to generate an online following, but the fact of the matter is, the set it and forget it method doesn’t work with the platform.
Cross promote content from YouTube by directing people to your website from the channel and upload videos to Facebook, Instagram, and more. Just be sure you remember to use keywords in your title, including meta tags, links, and a strong CTA.
4. Gain a Competitive Advantage
If you’ve already optimized for mobile, then chances are you’re already ahead of the pack. Especially if you work in an industry filled with late adopters.
Again, page response time plays a major role in helping marketers keep eyeballs on the page. People feel like they can easily connect with you when they see someone talking on screen or when you show off your company’s “behind the scenes.”
Long story short, videos promote credibility and confidence, which go along way in establishing a level of comfort with potential customers. Static websites, not so much.
5. You Have the Potential for Multiple Listings
Another cool thing about mobile optimized video?
It allows you to rank multiple times for the same keyword. Provided you’ve got your titles and tags in place, you now have the opportunity to rank multiple times by optimizing your blog posts, web copy, and videos, too.
Provided everything is high-quality, you have a real opportunity to take the Google rankings by storm.
6. Overall Improvement with Mobile SEO
Unfortunately, it’s still all about pleasing Google and its ever-changing algorithms.
These days, websites must be optimized for mobile to rise to the top of the search engine rankings. Webmasters must create responsive sites that look just as good on your desktop as they do on your iPhone.
Google prioritizes quality video. Combined this with mobile optimization, and your site is a force to be reckoned with. According to TechCrunch, mobile users are watching a ton of video. On average, users are watching over an hour of mobile content per day–that’s a huge opportunity!
Oh, and don’t forget to make it “snackable.” Bite-sized content tidbits are all the rage these days–perfect for watching a clip here and there during lulls in the day.
7. More Time on the Site
And finally, mobile optimized video stands to improve the amount of time people spend on your site. With so much content out there in the world, you have to capture visitors’ attention right off the bat.
Video is the perfect way to get people to spend more time engaging with your content. When your video content is mobile-friendly, you’re the perfect way to get users to stay put. Think of it this way, if you’ve put together a 2 or 3-minute video worth watching, that’s 2 or 3 minutes spent on your site. Take that, bounce rates!
In the end, websites with mobile optimized videos stand to connect with customers in a way that those who don’t keep up cannot. If you’re doing video, there’s no reason not to optimize for mobile–its how we get information, waste time, and explore new ideas.
If you need help getting started with mobile optimized video, connect with us at Social Way Creative in San Diego. We’ll help you build brand authority, tell your stories, and create quality video ads — all at a flat rate.