Video marketing is the hottest way to promote a business right now. It comes as no surprise that 99% of businesses who already use video, say they’ll continue to do so in 2018, but we know what you’re thinking.
The answer is yes, the whole video production process can be exhausting.
However, you should know that if you plan your pre-production ahead of time, the whole video production workflow will feel much easier than it does right now. With a few helpful tips, you will realize quickly just how efficient you can be at producing high-quality video content.
1. Talk to Your Team
Of course, this should be the very first step of your production process.
You have an idea, and you know what your video should look like. After all, everything starts with a great idea. Now, it’s time you integrate your amazing idea with an actual concept.
In order to create your concept, however, you need to think about your audience, your budget, and how you can bring this great idea to life. Creating a great online video doesn’t just require you to hit the “Rec” button.
2. How to Think About Your Audience
What’s the age of your audience? What do they do for a living? Getting to know your target audience’s demographics will only help you create a great video that will feel more compelling and professional.
By thinking about your audience, you’ll know exactly how your video should look. If we’re talking about professionals who work in the corporate field, something minimal should work. If we’re talking about a young audience, colors and graphics might be more efficient.
Put your viewers first and think about what you want them to feel after watching your video.
3. Brainstorm Like Crazy
You have the idea, you have the whole concept in your mind, and you know how to communicate it. Now you need to take it to the next level by enhancing your original idea.
Gather with your team and talk about your product. Think out of the box and discuss your video concept extensively until you reach a point where you have a couple of original ideas on the table.
Don’t be afraid to look at the competition. You’ll get some inspiration and know what you should avoid before someone calls you out as a copycat.
Let your creative juices flow, and then try to be realistic, not the other way around.
4. Determine Your Budget
Now you know your message, your audience, what you want your video to look like, and you have all the ideas that will help you create an amazing final product, but remember when we talked about realism?
Your budget is the number one realistic factor. It’s also one of the most important pre-production steps you need to make.
No matter how big your budget is, doing everything you have in mind is almost impossible. There are always going to be ideas that will prove costly and not approachable. Try to adjust them to the budget that you’ve set right from the start.
This is important. You do not have to break the bank. If you’ve been working on a concept that you can’t afford, talk to your team about ways to reduce the cost.
Try to balance your idea with your budget, and as much as you can, put more expensive ideas on the back burner. Who knows? You might be able to use them on your next campaign.
5. Write Your Script
This is a tip from a San Diego videographer that will help you save a lot of time on the day of the shoot. Create a script and stick to it. Ask yourself the questions the average viewer would have and prompt them with scripted lines. This way you’ll know what you, or any potential actors, will say after you hit the “record” button.
6. Make a Shot List
When you finish your script, you and your director will be able to determine how many shots you need, and what each one of them should look like.
This shot-by-shot breakdown of each scene is called a shot list, and it will definitely save you tons of energy and time during production. Having a shot list will help you and your team set specific time frames and deadlines.
7. Have a Call Sheet
Whether you work with a large crew or a bunch of friends, your call sheet is where you’ll find all the information you might need about all the people involved with your production.
Some of the greatest San Diego videographers describe a call sheet as a document that answers the “who, what, when, where, and why” questions at a glance. Describe each person’s role in the project, the time each one needs to be on set, and their contact information.
8. Make a Shooting Schedule
This is another document you need to have before you start shooting. This should be considered your Bible, as it has all the information you need about your video project.
Every single detail in the items we covered above are included in the shooting schedule. It also includes timelines and when your team should do what.
Think of your shooting schedule as the main place where you can answer all the questions someone might have about your project at a glance. Basically, it’s like a manual of the whole production.
If you are having trouble, there are online shooting schedule templatesyou can download for free.
9. Time for a Site Check
By now you may have already made arrangements about a location. However, you need to see it in person. Take a look at how the sunlight hits the area. Are you going to need additional light sources? If yes, how many?
Check the sound of the entire area. See if you need to make some other arrangements about your microphone gear and try to picture you and your team working there.
Of course, the location may require a permit. Check if you have to talk to authorities before the shooting day to avoid any unpleasant surprises.
Remember when we talked about checking the light sources during site check? This is because you need to determine what kind of equipment you’re going to need before you get on set.
All the steps provided above will help you understand exactly what you need in terms of cameras, lights, lenses etc.
The Video Production Process Requires Flexibility
You’ve made all your plans. You’re feeling 100% confident with your schedule and you’re ready for the big day!
Most likely, something may not go the way you’ve planned. It’s not you. It’s just how video shoots work, and how unpredictable they can get.
If something doesn’t work out as you hoped it would, talk to your team about alternative solutions. It’s not the end of the world and you can survive a setback or two.
However, you can always play it smart and have a Plan B in mind, just in case something goes wrong.
Extra Tip: Work with Professional San Diego Videographers
As much fun creating a video might be, the whole video production process can feel like a real struggle. If you like the idea of creating videos for your products or services, and you should, but just don’t have the resources or time available to handle this kind of task, this is where we come in to save the day!